Southcentre | Virtual Assistant (UX)
Led creative strategy, design, and copywriting to develop static and animated digital signage promoting a virtual assistant across Southcentre and Kingsway Mall locations in Calgary and Edmonton. The work required translating the service concept into clear, accessible visual communication, with messaging and design adapted for in-store retail environments at both locations. A detailed case study is available for this project. To learn more, please enquire via the Contact page.
- Client
- Southcentre and Kingsway Mall
- Role
- Art Director, Senior UX Designer, Copywriter
- Agency
- WCD
- Year
- 2022
Final direction
The final design combines the friendly element from Concept 1, the human-centric message copy from Concept 2, and the diverse, empathetic tone from Concept 3. It leverages a warm and approachable style to engage users, ensures that interactions feel genuinely personal by featuring message copy that only a real human could answer, and embraces a broad spectrum of backgrounds and experiences. This thoughtful integration creates a welcoming and inclusive atmosphere, making every customer feel both valued and understood.
