Rümi | Happy to Help Campaign
Designed and animated campaign videos for Rümi's 'Happy to Help' initiative in After Effects CC, developed from copy briefings through stakeholder-approved illustrated storyboards before animation commenced. The work integrated illustration, typography, and motion design in a style aligned to the Rümi brand's warm and approachable character. A detailed case study is available for this project. To learn more, please enquire via the Contact page.
- Client
- Rümi
- Applications
- After Effects, Illustrator
- Role
- Art Director, Creative Strategist, Animator, Graphic Designer, Illustrator, Storyboard Artist
- Contributors
- Adobe Stock
- Agency
- Cult Ideas
- Year
- 2020-2021
Storyboards
You can browse the high fidelity storyboards here and the corresponding animated versions further down.
Animation
Storyboards were animated into the following sizes: 1080x1080, 1080x1920 and 1920x1080 (shown below).
