Rümi | Animated HTML5 Banners (GDA)
Adapted Rümi's 'Happy to Help' campaign videos into animated HTML5 Google Display Ads in Adobe Animate. Each After Effects concept was simplified and reanimated from scratch, with techniques optimised to meet the strict 150kb file size limitation, maintaining visual fidelity and consistency with the tone and character of the original campaign.
- Client
- Rümi
- Applications
- Animate, Photoshop, Illustrator
- Role
- Art Direction, Animation, Graphic Design, Illustration
- Contributors
- Adobe Stock
- Agency
- Cult Ideas
- Year
- 2020-2021
