Collaborated with the Head of Software Development to redesign the Potentiate website with a focus on creating a flexible template in Webflow. The objective was to craft a site that reflects Potentiate’s brand, values, and personality while maintaining a clean, functional layout with a B2B corporate aesthetic. The design features subtle curvature in headers and module elements to add a touch of character and approachability. Simplified shapes and colour elements from the Potentiate logo were integrated throughout the site, with a parallax effect applied to enhance visual engagement, especially in key areas like the bottom CTA module. The statistic module showcasing four achievements was also designed with parallax in mind, making these elements appear prominently above the curved design. The image shows the high-fidelity mockup of the homepage.
