Worked alongside the Head of Software Development to redesign the Potentiate website. The aim was to design a flexible website template to be built in Webflow that reflects Potentiate’s brand, values and personality while maintaining a clean, functional layout with a B2B corporate feel. The subtle curvature of the headers and other module elements adds character and friendliness to the design. Simplified shape and colour elements of the Potentiate logo were incorporated throughout the pages with the intention of these having a parallax effect to increase visual engagement on certain areas of significance such as the bottom CTA module. The statistic module showing four achievements was designed with the parallax effect in mind, where these would pop above the inverse of the curve. Shown is the high fidelity mockup of the homepage.
ClientPotentiateRoleLead UI/UX DesignerApplicationsSketch, IllustratorYear2020